Site Redirection

Hess Marketing Blog

Valued readers,

Hess Marketing’s Social Media Blog will now be posting to a new site. Please check it out and continue to follow our social media news and advice at

Thank you.


Parkway Partners Celebrates 30 Years!



We are very proud to announce Parkway Partners has been selected as the 2012 Agency of Record for their year-long 30th anniversary and gala. Parkway Partners has reached 30 years of outstanding service to New Orleans’ urban forest and dedication to educating community members about the importance of rebuilding the city’s natural environment. We are excited to celebrate their amazing accomplishments with everyone who has contributed to Parkway Partners! Visit their website for information on their gala

Meet Our Summer Interns!

Annie Quast




Annie is a senior at Tulane University studying Marketing at the Freeman School of Business. She is from Chicago, IL and could probably beat Tiger Woods in a golf game. She is taking on the task of planning for the 30th anniversary of Parkway Partners in late October for the majority of her time at Hess.


Claire Humphreys




Claire is a senior at Tulane University studying Marketing with a concentration in Public Relations. She is from Kansas City, MO and owns a cheetah print snuggy. She is the primary social media and public relations intern at Hess, for clients such as Crescent City Cooks! and Best Law Firm.


Virginia (Ginny) Rodbell-Peters




Ginny is a senior at Loyola University majoring in Graphic Design. She is our first graphic design intern! She is from Baltimore, MD and has an obsession with her cats. She is currently working doing the graphic design for Parkway Partners 30th Anniversary Gala.

We’ve moved to! Find all of your latest Social Media info there!

Pinterest, the Social Network Women Love!

You certainly might have heard about Pinterest these past few weeks. It is the new trendy social network! Pinterest has quickly become one of the top five referring traffic sources for several apparel retailers.

The concept behind Pinterest is simple: it’s a virtual pinboard. You find things you like on the web or from your own photos and pin, organize and share them to your board.

You can also follow other people and see their pin’s board on your “home” Pinterest page.








A Pinterest’s board

What is getting the attention is the amazing growth. At the start of 2012, Pinterest’s daily user count was 810,000. Six weeks later, it was at 2 million!

The most interesting fact is that most of all users are women. According to Inside Network’s AppData tracking service, 97% of Pinterest’s Facebook fans are women.







A Pinterest’s home page

But why does Pinterest appeal women so well?

First of all the visual aspect is definitely a part of the answer. It’s important to remember that women are the strongest consumers, so it makes sense that a something driven on a visual board would strike a chord with them.

The second thing is about the content. Trend in creative communities such as home decor blogs, homeschooling blogs, DIY blogs, food blogs, as well as fashion blogs and those are definitely places where lots of women get together virtually.

Let us know if you are on Pinterest and if you are a man or a woman?

A Few Good Reasons Why Your Business Should Have A Social Media Policy

Did your mother ever tell you to think before you speak?  Have your friends told you to wait a few minutes before sending a heated message to a significant other?  How about your teachers telling you to watch what you put on the Internet?  You should heed this last piece of advice because our words have a way of coming back to bite us.  Once you post something on the Internet, it’s out there for the whole world to see.  And unlike the notes you used to pass in school, these words can’t be crumbled up and made to disappear.  The concept of social media perpetuating our words is at the center of numerous debates because no one knows how to handle that information.  Social networking is still pretty new, and the majority of businesses don’t have policies or rules regarding social media as a business tool, even if it’s already being used in that capacity.

A CNN reporter, Octavia Nasr, used her Twitter account to express her lack of respect for a recently deceased Hezbollah leader.  Nasr identified herself as a CNN reporter on her profile, as well as in her username.  The public was outraged.  Nasr tried to apologize, stating the limited character restrictions (140 characters) led her post to be misinterpreted, but the damage was done and she lost her job.  Gilbert Gottfried was the voice of the Aflac duck, but was also publicly fired after he posted offensive tweets in the aftermath of the Japanese Tsunami.  While the majority of things Mr. Gottfried says can be construed as offensive, some say he was fired because Aflac was very involved in the aftermath of the tsunami.

These events could have been prevented if there was a social media policy in place for both employers and employees to follow.  Businesses can better protect themselves by clearly outlining what material is and is not appropriate to be associated with their brand.  A proper policy will also prevent situations where an employee posts something he believes to be harmless, but is considered offensive by his employer.

Finally, businesses should make sure they have a social media policy to comply with the FTC’s guidelines concerning the use of endorsements and testimonials in advertising, as they cover a lot of scenarios in the social media realm.  As for mixing personal opinions while representing your company, it’s best to keep them separate, at least until you get your own social media policy.


To read the complete guide from the FTC click here :

To read the complete Federal Trade Commission Act, click here:

Fast Equity Through Social Media

Fast Equity Through Social MediaNot too long ago we told readers about a new trend of businesses using Internet communities to generate advertising ideas and media, or crowdsourcing, and today we would like to introduce you to crowdfunding, an idea that has been directly inspired by crowdsourcing. What crowdfunding is in essence is the practice of a collective group of people pooling their money together to support or fund ideas, efforts, or businesses started by other people, usually over the Internet. Funded projects range from filmmaking and artistry to helping start-ups and small businesses get off the ground; and while some efforts are strictly fundraising, the majority of crowdfunding projects involve the “investor” getting something back in the end. A well know crowdfunding site,, funds creative projects through donations with donors receiving rewards such as products or services. Sites like Cameesa and Catwalk Genuis have fans investing and involving themselves in the creation of a designer’s new line in exchange for a share in the profits. Even sites like Crowdcube enable investors to invest small amounts of money in start-ups in exchange for real equity and a chance to build their investment portfolio. There is a new site for every product and every angle but the up and comer everyone is talking about right now is Wahooly. Wahooly is in the business of helping start-ups gain users by offering stakes in the start-ups. However instead of asking for monetary donations, users are asked to promote the start-ups through their social media sites and platforms. The program is designed to appeal to those who are immersed in social media and consider themselves influencers. The process of dividing up equity between users is competition based, so your stake in the company will increase or decrease depending on how hard and often users work to promote their chosen start-ups. Considering the continuing rise in the already overwhelming amount of people that use social media sites, this seems like a great way for start-ups to gain widespread exposure and a great way for people to make money while doing things they were already doing before. Wahooly is a start-up itself and hopes to officially launch in January with 200 startups. Currently they have 41 start-ups on board and a growing base of 16,000 users.