Small Business Market Study Proves the Value of Twitter

More often than not when we hear social media statistics and success stories it is in regards to larger more well known businesses/corporation like Coco-Cola or Ford. But a market study featured in The New York Times proves how social media is a profitable marketing plan for small businesses as well as large. Claire Cain Miller of the New York Times writes that, “Small businesses typically get more than half of their customers through word of mouth and Twitter is the digital manifestation of that. Twitter users broadcast messages… and the culture of the service encourages people to spread news to friends in their own network.”

Curtis Kimball, the owner of a Crème Brulee cart in San Francisco, originally joined Twitter to let his friends know about the special flavors of the day. When he started to notice people in line that were not his friends he asked how they found out about him and their answers were always, “Twitter.” Kimball has since quite his day job to focus solely on his Crème Brulee business. Another San Francisco success story is with Umi Sushi Restaurant. Umi tweets about the fresh fish of the day and gets about five new costumers a night from Twitter. Likewise with Chris Manna’s Woodhouse Day Spa, Chris uses Twitter to send out special coupons and discounts to draw costumers in. His Twitter followers are eager to snap up the bargain and spread the information to their friends, bringing in new business every month. According to the NYT’s article, “small business owners like Twitter because it allows them to talk directly to costumers in a way that there were able to do only in person before.” Looking at a local brand, Naked Pizza is another perfect example of a small company that has found much of its following through Twitter. Using the networking site they have further been able to create a following in different states, which is key as they begin to expand their brand outside of New Orleans.


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