Google gets over 13 billion searches per month. But, with all those searches being conducted people rarely scan past the first few pages of results. The trick to getting your business onto those first few pages of natural results is not too difficult but it will take some time and energy. The first thing to realize is that people actually click on the natural results more often than the paid. (The paid links are those that show up in a yellow box at the top of your Google list). 75% of clicks are natural and only 25% of clicks are on the paid links. The reason is because the natural rank is determined by quality and what Google believes is the most useful to their users, therefore people trust the top ten natural links the most. In order to determine the rank Google crawls the web through sites that it has indexed to find pages that it thinks will be the most relevant. Step one to being a potential Google link is to get indexed. The easiest way to get indexed by Google is to get your site to become a link on another web page that is already being crawled by the search engine. You can also manually submit your page to Google which is free and simple. Getting indexed is easy though, showing up in the natural results takes more effort.
The two things that Google takes into account when determining the result’s rankings are authority and relevance. Authority is based on the number of inbound links or how many other people have thought the information on a your site was useful or helpful and relinked the site to their own or another.To gain authority you really have to take advantage of blogs and other social networking sites, having a website is not enough because you need to be driving traffic to your site. Relevance is how close a match the keywords someone searched are to the tags and/or titles on specific site. The tagged words therefore are key in rising to the top of the search results. For your keywords you don’t want to be too obscure so that your page will never show up but you also don’t want to be too broad where the page will get lost among many others. Once you have perfected these key words than it all comes down to the title and headings. The catchier the title or more to the point it is the more likely someone will click on your link.
The biggest thing to keep in mind though is that Google and other search engines like frequently updated content so make sure to stay on top of your blogs and webpages. The more often you update the content on a page the more often Google will crawl the site. You can track the analytics of any webpage and even see how many times Google has indexed it with websitegrader.com.