Category Archives: Social Media Marketing

Pinterest, the Social Network Women Love!

You certainly might have heard about Pinterest these past few weeks. It is the new trendy social network! Pinterest has quickly become one of the top five referring traffic sources for several apparel retailers.

The concept behind Pinterest is simple: it’s a virtual pinboard. You find things you like on the web or from your own photos and pin, organize and share them to your board.

You can also follow other people and see their pin’s board on your “home” Pinterest page.

 

 

 

 

 

 

 

A Pinterest’s board

What is getting the attention is the amazing growth. At the start of 2012, Pinterest’s daily user count was 810,000. Six weeks later, it was at 2 million!

The most interesting fact is that most of all users are women. According to Inside Network’s AppData tracking service, 97% of Pinterest’s Facebook fans are women.

 

 

 

 

 

 

A Pinterest’s home page

But why does Pinterest appeal women so well?

First of all the visual aspect is definitely a part of the answer. It’s important to remember that women are the strongest consumers, so it makes sense that a something driven on a visual board would strike a chord with them.

The second thing is about the content. Trend in creative communities such as home decor blogs, homeschooling blogs, DIY blogs, food blogs, as well as fashion blogs and those are definitely places where lots of women get together virtually.

Let us know if you are on Pinterest and if you are a man or a woman?

6% of the World is on Facebook!

If anyone is still doubting the staying power of Facebook than this post should fully convince you of the force the social networking site has throughout the world. Facebook is a global phenomenon. Currently its fastest growing market is South America and Asia with countries such as Indonesia, the Philippines, Mexico, Argentina, and Malaysia each showing a 10% jump in Facebook memberships in a single month. The population of the Facebook members in these countries account for 232 million people which is roughly 3.5% of the world’s population. The worldwide membership however is a considerably larger percentage amounting to 6% of the population. Essentially, Facebook has become the world’s white pages and it is the most widely used search engine for finding friends, coworkers, relatives, ect. Chances are if you are looking for someone between the ages of 18-35 you will be able to find them on Facebook.

In the United States alone the numbers are outstanding. An article by Muhammed Saleen calculated that of the 309 million U.S. residents, over 116 million of them are on Facebook. Around 90% of people living in the cities of Dallas and Philadelphia are Facebook users and over half of the residents of Los Angeles, Chicago, Houston, San Diago, and San Jose are on Facebook. These numbers continue to grow at astonishing rates with women over 55 being the fastest growing demographic. InsideFacebook.com estimated that the number of female users 35 and over doubled between the months of January and March. What makes Facebook such a success is how it quickly adopts features to make it more competitive with other social networking sites like Twitter and YouTube and how it has adapted to become more compatible with businesses. So, even though the site is not as new as other social networking sites it is still able to maintain an extremely competitive growth rate.

Read more cool Facebook Facts and Trends :

  • Info/Law » Facebook Inserting Users Into Ads – Dan Solove at Concurring Opinions has some quite sensible concerns about Facebook's new advertising program — specifically, that it may violate privacy law. I think he's right, and then some… In short, the new program allows …

  • feh's book – i've cut my friend invitations (not to mention the pile of other pending interactions) at facebook down from a hundred or so to about fifty. i'll get around to processing the rest of them (in an annoying non-ganged process that involves …

Google Buzz: Buzz to Your Advantage

Google Buzz is a great tool that can help you stay on top of your blogs and websites but many of you use it solely as a personal tool. You should know however, that it can also be a great tool for small businesses. The main reason that Google Buzz works so well with small business is because it operates directly with Gmail. This means that through the application you have the ability to reach out to tens of millions of people. So, if you have a list of all your contacts already stored on your email server Google Buzz will help you connect with them.  Mashable bogger, Adam Ostrow, explains 5 ways that small business can use Google Buzz in their marketing strategies:  

     

  1. Gathering Customer Feedback: Google Buzz allows you to post a short comment or message to your followers which is important in letting them know about updates on your business or brand. What’s so great about this feature is that it makes it really easy for you to monitor conversations so you can track customer ideas and reviews. It also makes it very easy to follow up with your fans.
  2.  

  3. Engaging With Others: In the same way the Google Buzz makes it easier to gather customer feedback it also makes it really simple to engage with others either by commenting on a post or link, or more simply you can ‘like’ it much in the same way you ‘like’ thinks on Facebook. Or, since it is connected to Gmail and Gchat you are able to contact the person or brand more formally via emailing or more personally by chatting. 
  4.  

  5. Collaboration: Buzz can be used both for broadcasting a message to all of your followers or to select groups of them. By grouping your friends and contacts it becomes really easy to reach out to different demographics.
  6.  

  7. Marketing: Like FourSquare and Yelp with their location based services, encouraging your customers to check in on Buzz can be a way to drive free word-of-mouth marketing for your business.
  8.  

  9. Sharing Content: Just like blogs and facebook, Buzz is another way to share content that you are posting or content that you like with others. 
Although Google Buzz is not yet formally designed to incorporate businesses it is headed in that direction similarly to how Facebook and Twitter both eventually adopted more business-friendly features. So familiarizing yourself with Buzz’s opportunities now could be immensely valuable in the future and, at present, it can provide some useful additional functionality for Gmail users and their contacts.

Check out these related blogs for some cool info !

  • Siteminis Launches Mobile Commerce Solution – Have you been looking to turn mobile phone “browsers” into buyers? Now can now turn your mobile website into a brand consistent, fully functional m-commerce destinations without losing control or profits to third parties — regardless of …
  • Yahoo on Search Advertising and Behavioral Targeting – The advertisements from search engines that we see accompanying search results, or on portal pages, or as part of a content network, are often related to the query used in our searches or the content of the pages that we are viewing. …
  • Stumpedia Launches New Advertising Model – Pay Per Chat … – Stumpedia, a global democratic search engine powered by the people, for the people is launching a new internet advertising model. Pay Per Chat allows consumers to post short text messages in the form of questions or needs which are then …
  • measuring google tv advertising and privacy – google’s advertising model goes beyond the web to places like televison. yesterday, the official google blog ran a post on tv advertising through google, tuning in to tv data, which told us that they are gauging interest in ads shown on …

Google Ins and Outs: How to Get Found on Google


Google gets over 13 billion searches per month. But, with all those searches being conducted people rarely scan past the first few pages of results. The trick to getting your business onto those first few pages of natural results is not too difficult but it will take some time and energy. The first thing to realize is that people actually click on the natural results more often than the paid. (The paid links are those that show up in a yellow box at the top of your Google list). 75% of clicks are natural and only 25% of clicks are on the paid links. The reason is because the natural rank is determined by quality and what Google believes is the most useful to their users, therefore people trust the top ten natural links the most. In order to determine the rank Google crawls the web through sites that it has indexed to find pages that it thinks will be the most relevant. Step one to being a potential Google link is to get indexed. The easiest way to get indexed by Google is to get your site to become a link on another web page that is already being crawled by the search engine. You can also manually submit your page to Google which is free and simple. Getting indexed is easy though, showing up in the natural results takes more effort.

The two things that Google takes into account when determining the result’s rankings are authority and relevance. Authority is based on the number of inbound links or how many other people have thought the information on a your site was useful or helpful and relinked the site to their own or another.To gain authority you really have to take advantage of blogs and other social networking sites, having a website is not enough because you need to be driving traffic to your site. Relevance is how close a match the keywords someone searched are to the tags and/or titles on specific site. The tagged words therefore are key in rising to the top of the search results. For your keywords you don’t want to be too obscure so that your page will never show up but you also don’t want to be too broad where the page will get lost among many others. Once you have perfected these key words than it all comes down to the title and headings. The catchier the title or more to the point it is the more likely someone will click on your link.

The biggest thing to keep in mind though is that Google and other search engines like frequently updated content so make sure to stay on top of your blogs and webpages. The more often you update the content on a page the more often Google will crawl the site. You can track the analytics of any webpage and even see how many times Google has indexed it with websitegrader.com.

Internet Advertising Campaigns

Because of the Internet and sites like YouTube, your commercial advertising campaigns can have a longer shelf life than for what your company might have originally planned. Potential for campaigns to become viral eliminates any strict end dates. Therefore, you should be looking at a message and images in your advertisements that can serve your company for years to come. Adi Seidman, chief executive at New York agency Oddcast, explains that while an ad might not be getting the same amount of viewers now as it did during its peak, the tail off is still hundreds of thousands of viewers for a successful marketing campaign. “So even when the campaign has ended,” Seidman states, “the advertising will still linger on.” Peter Krivkovich, chief executive at Chicago’s Cramer-Krasselt, reported in an interview with the New York Times that “the days of just creative execution for the sake of creative execution are gone. The campaigns that last for a long, long time are not clever for the sake of being clever… rather, the goal is to come up with an insight, a human truth, that can live on a long time.”

Visit different video websites, and look at the advertisements that have been popular among viewers. On one YouTube channel alone, Starburst’s Berries and Cream commercial has had over 15 million viewers since its television debut in 2007. In fact, it appears on multiple YouTube channels as well as on other sites. Evian, however, has taken commercials’ success on YouTube and other sites in another direction. Evian tried out debuting an ad on the Internet to test its reach potential. Now, after 10 months, a grand total of 102 million views, 130,000 comments and 500,000 Facebook fans, Evian is putting its babies to work on TV. The success that the ad had online proved it would be a sound investment to launch the commercial on television in the US, and recently even in Europe.

3 Tips for Businesses Looking to get involved with Social Media

Gasp Four, a brand strategizing company out of the United Kingdom, has mastered the social media industry.  They have identified how to promote their business and their clients with this invaluable resource.  Giles Edwards, the creative director, has offered 3 tips for new businesses breaking into the social media market.

1.  Research the different platforms:  It is important to know your audience and know where they get their information.  Focus your marketing in highly concentrated areas so you do not spread yourself too thin.

2.  Different platforms will require different types of messages:  When you decide which media to market through, you must speak in that language.  The users who are your target audience set the standard.  Take note of how others successfully communicate through similar media.

3.  Don’t expect immediate results:  We are still in the beginning stages of social media, which means we are setting the trends.  It is about building relationships with clients in fun and creative ways.

Social media is the result of a constantly changing media market.  We must keep up with the changing times simply to keep up with our clients.  Social media marketing will soon become an indispensable component across the business field.

New Technology is Sparking a Revolution

From the front page of the Kiplinger Letter, “New technology is sparking a revolution.”  But what does this mean?  It is almost impossible to miss the presence of Twitter, Facebook and other new online media.  For many people, the transition to new media has been a smooth one.  It started with a personal account on one site.  Then a friend convinces you to join the next big thing.  Before you know it, you feel out of the loop if you do not check the internet every few hours. The marketing and advertising worlds noticed these trends in the best possible way.  Instead of drawing you to their ads, they bring their ads to you, or at least to your personal pages.  Think of it this way… it’s the market’s way of giving you breakfast in bed.

Marketers promoting through Facebook and Twitter have the same, if not more, exposure to a targeted audience as they would promoting through a print ad.  They have the opportunity to filter their audience, allowing them to focus more on the specific needs rather then the general appeal.  Even better, its practically free.  With the shift in the economy, newspaper advertisements have decrease 40% since 2003 and are expected to drop another 20% by 2013.  Magazine and television ads are not as severe but follow a similar trend.  Meanwhile, online advertising is expected to grow 7% this year.

The smooth transition to media marketing can be as easy as you make it.  Follow your favorite brands, companies, and business from your favorite home site.  If their daily news interests you, click over to their site through a direct link.