6% of the World is on Facebook!

If anyone is still doubting the staying power of Facebook than this post should fully convince you of the force the social networking site has throughout the world. Facebook is a global phenomenon. Currently its fastest growing market is South America and Asia with countries such as Indonesia, the Philippines, Mexico, Argentina, and Malaysia each showing a 10% jump in Facebook memberships in a single month. The population of the Facebook members in these countries account for 232 million people which is roughly 3.5% of the world’s population. The worldwide membership however is a considerably larger percentage amounting to 6% of the population. Essentially, Facebook has become the world’s white pages and it is the most widely used search engine for finding friends, coworkers, relatives, ect. Chances are if you are looking for someone between the ages of 18-35 you will be able to find them on Facebook.

In the United States alone the numbers are outstanding. An article by Muhammed Saleen calculated that of the 309 million U.S. residents, over 116 million of them are on Facebook. Around 90% of people living in the cities of Dallas and Philadelphia are Facebook users and over half of the residents of Los Angeles, Chicago, Houston, San Diago, and San Jose are on Facebook. These numbers continue to grow at astonishing rates with women over 55 being the fastest growing demographic. InsideFacebook.com estimated that the number of female users 35 and over doubled between the months of January and March. What makes Facebook such a success is how it quickly adopts features to make it more competitive with other social networking sites like Twitter and YouTube and how it has adapted to become more compatible with businesses. So, even though the site is not as new as other social networking sites it is still able to maintain an extremely competitive growth rate.

Read more cool Facebook Facts and Trends :

  • Info/Law » Facebook Inserting Users Into Ads – Dan Solove at Concurring Opinions has some quite sensible concerns about Facebook's new advertising program — specifically, that it may violate privacy law. I think he's right, and then some… In short, the new program allows …

  • feh's book – i've cut my friend invitations (not to mention the pile of other pending interactions) at facebook down from a hundred or so to about fifty. i'll get around to processing the rest of them (in an annoying non-ganged process that involves …


Word of Mouth Marketing: How to Reach Out to the Influential Bloggers

Social media bloggers that have the most pull in a particular industry are few and far between. There tend to only be a handful but they also tend to hold the reigns when it comes to reader influence and having the most connections, followers, and most relevant, quality content. However, even with a following to be envious of, their power is more based on creating an awareness of things rather than actually influencing people on how to make decisions or what products to buy. Still, there is something to be said of the people who dominate the blogosphere and as a brand you want to be on their radar.

To do this you need to be persistent and friendly. These professional bloggers do not like traditional press releases or traditional PR for that matter. Their reviews are based on their own experiences with something, therefore you need to build a relationship with them and show that you are a respectful audience. Do not just send them information as it becomes relevant. Create a consistent connection so you become a familiar face and name. Professional blogger, Barb Dybwad suggests that you “develop customized offers that they cannot refuse, that reflect your understanding of their uniqueness and point of view.”

You also need to make this easy. The general group of influential bloggers are more apt to discuss things that come to them, not necessarily things that they have gone and found out about on their own. This is because they have so much at the fingertips, it is not necessary for them to go out hunting for new content since it all goes directly to them. You need to make your product, brand, idea, ect. so relevant and great that they spread on their own. And, when you are in between campaigns you should relying on the relationship you forged and work to maintain it so that you do not get forgotten about. The more consistently you share content, the more trusted and authoritative you will become and the bloggers with take notice.

In the end, its all about the word of mouth and you want to get their shout out. But remember, their power is in creating awareness. Once you have the bloggers attention, you will have the attention of hundreds and thousands of other people, all of which will ultimately make their own judgement on you. You cannot rely on these blogging influencers to be the the say all on your brand. Being mentioned is the big break but you need to have something to back up their support to keep your audiences captivated.

Check out these links that further explain why blogging is so important: 

  • is blogging serializing? – i got an email this morning from a colleague in the office of communications, who said that she was speaking to our “guru of issn numbers.” here is the upshot: today she told me that after much debate, catalogers had decided that …
  • adventures with because effects – twitter is paying my rent, marshall kirkpatrick says. specifically,. i don’t mean they’ve hired me as a consultant, though i would love that, i mean twitter is great for news discovery. read on for my thoughts on how you can use twitter …
  • The Unofficial Stanford Blog » Blog Archive » The Decline and Fall … – Breaking news! The Facebook group “The Stanford Party Crew of 2011″ has wizened up under scrutiny, and not only is the message board down, but one has to request to join. Because your correspondent is fearful of getting rejected from …
  • college hi-jinks and social derring-do at gBlog – How we see it … – I’ve now passed the first two weeks of my second semester at Gallaudet. I really, truly am glad to be back here. One month of holidays was far too long. I was keen to return to my college hi-jinks. On our first Saturday night back at …
  • The Accidental Scientist » Blog Archive » Exploratorium in the … – Exploratorium floor As a museum, the Exploratorium has been on the Web since 1994 and we’ve developed online exhibits, artworks, live Webcasts, and other experiments. Before blogging was recognized as such we wrote expedition journals …
  • Publishing Presentation on Academic Blogging « Easily Distracted – Last week, I had a chance to talk about academic blogging in relationship to academic publishing at the Professional and Scholarly Publishing pre-conference event in Washington. Here’s the basic outline of my talk here, …

Google Buzz: Buzz to Your Advantage

Google Buzz is a great tool that can help you stay on top of your blogs and websites but many of you use it solely as a personal tool. You should know however, that it can also be a great tool for small businesses. The main reason that Google Buzz works so well with small business is because it operates directly with Gmail. This means that through the application you have the ability to reach out to tens of millions of people. So, if you have a list of all your contacts already stored on your email server Google Buzz will help you connect with them.  Mashable bogger, Adam Ostrow, explains 5 ways that small business can use Google Buzz in their marketing strategies:  


  1. Gathering Customer Feedback: Google Buzz allows you to post a short comment or message to your followers which is important in letting them know about updates on your business or brand. What’s so great about this feature is that it makes it really easy for you to monitor conversations so you can track customer ideas and reviews. It also makes it very easy to follow up with your fans.

  3. Engaging With Others: In the same way the Google Buzz makes it easier to gather customer feedback it also makes it really simple to engage with others either by commenting on a post or link, or more simply you can ‘like’ it much in the same way you ‘like’ thinks on Facebook. Or, since it is connected to Gmail and Gchat you are able to contact the person or brand more formally via emailing or more personally by chatting. 

  5. Collaboration: Buzz can be used both for broadcasting a message to all of your followers or to select groups of them. By grouping your friends and contacts it becomes really easy to reach out to different demographics.

  7. Marketing: Like FourSquare and Yelp with their location based services, encouraging your customers to check in on Buzz can be a way to drive free word-of-mouth marketing for your business.

  9. Sharing Content: Just like blogs and facebook, Buzz is another way to share content that you are posting or content that you like with others. 
Although Google Buzz is not yet formally designed to incorporate businesses it is headed in that direction similarly to how Facebook and Twitter both eventually adopted more business-friendly features. So familiarizing yourself with Buzz’s opportunities now could be immensely valuable in the future and, at present, it can provide some useful additional functionality for Gmail users and their contacts.

Check out these related blogs for some cool info !

  • Siteminis Launches Mobile Commerce Solution – Have you been looking to turn mobile phone “browsers” into buyers? Now can now turn your mobile website into a brand consistent, fully functional m-commerce destinations without losing control or profits to third parties — regardless of …
  • Yahoo on Search Advertising and Behavioral Targeting – The advertisements from search engines that we see accompanying search results, or on portal pages, or as part of a content network, are often related to the query used in our searches or the content of the pages that we are viewing. …
  • Stumpedia Launches New Advertising Model – Pay Per Chat … – Stumpedia, a global democratic search engine powered by the people, for the people is launching a new internet advertising model. Pay Per Chat allows consumers to post short text messages in the form of questions or needs which are then …
  • measuring google tv advertising and privacy – google’s advertising model goes beyond the web to places like televison. yesterday, the official google blog ran a post on tv advertising through google, tuning in to tv data, which told us that they are gauging interest in ads shown on …

Boost Your SEO with a YouTube Channel

There are many outlets on the Internet that you can tap into to help boost your search results but one that you might have over looked is YouTube. YouTube has become the second largest search engine after Google. Creating a YouTube channel for your company or brand is a surefire way to boost your SEO. Here are some tricks on how to launch a successful YouTube channel and what you should be focusing on in terms of content.

  • Trick one is to stay away from commercial like videos that simply sell your product. People want to watch informative videos that they can benefit from. Try to give them advice within your area of expertise. If there are five or so questions that you get most often from potential clients and buyers then create a video that answers these questions. Don’t to get caught up with the video quality. Flip cameras or even regular cameras that have a recording feature will work and you can edit your own videos on your computer.
  • Trick two is in the titles and descriptions. The more specific they are the more it will help boost your VSEO. Mashable blogger, Mitchell Harper,  explains, “say a company sells shoes and you just recorded and uploaded a video about ‘casual sneakers.’ You want to use the phrase in the title twice to maximize SEO impact –- once at the front and once at the end, like this: “Casual Sneakers — How to Choose Casual Sneakers 101.'” After, in the description you want to link back to your website and include a precise paragraph summarizing the video. The description is important because it is what will show up on Google and it determines which keywords and phrases your video will show up for.
  • The final trick is the important one. To get beyond your own personal linking of your video to your Facebook page and Twitter, post your content as a ‘video reply’ to other related videos. To do this search for similar videos with the same keywords or titles as yours and then post your video as a video reply. This will get your video more exposure and a steadier flow of traffic.

Google Ins and Outs: How to Get Found on Google

Google gets over 13 billion searches per month. But, with all those searches being conducted people rarely scan past the first few pages of results. The trick to getting your business onto those first few pages of natural results is not too difficult but it will take some time and energy. The first thing to realize is that people actually click on the natural results more often than the paid. (The paid links are those that show up in a yellow box at the top of your Google list). 75% of clicks are natural and only 25% of clicks are on the paid links. The reason is because the natural rank is determined by quality and what Google believes is the most useful to their users, therefore people trust the top ten natural links the most. In order to determine the rank Google crawls the web through sites that it has indexed to find pages that it thinks will be the most relevant. Step one to being a potential Google link is to get indexed. The easiest way to get indexed by Google is to get your site to become a link on another web page that is already being crawled by the search engine. You can also manually submit your page to Google which is free and simple. Getting indexed is easy though, showing up in the natural results takes more effort.

The two things that Google takes into account when determining the result’s rankings are authority and relevance. Authority is based on the number of inbound links or how many other people have thought the information on a your site was useful or helpful and relinked the site to their own or another.To gain authority you really have to take advantage of blogs and other social networking sites, having a website is not enough because you need to be driving traffic to your site. Relevance is how close a match the keywords someone searched are to the tags and/or titles on specific site. The tagged words therefore are key in rising to the top of the search results. For your keywords you don’t want to be too obscure so that your page will never show up but you also don’t want to be too broad where the page will get lost among many others. Once you have perfected these key words than it all comes down to the title and headings. The catchier the title or more to the point it is the more likely someone will click on your link.

The biggest thing to keep in mind though is that Google and other search engines like frequently updated content so make sure to stay on top of your blogs and webpages. The more often you update the content on a page the more often Google will crawl the site. You can track the analytics of any webpage and even see how many times Google has indexed it with websitegrader.com.

Internet Advertising Campaigns

Because of the Internet and sites like YouTube, your commercial advertising campaigns can have a longer shelf life than for what your company might have originally planned. Potential for campaigns to become viral eliminates any strict end dates. Therefore, you should be looking at a message and images in your advertisements that can serve your company for years to come. Adi Seidman, chief executive at New York agency Oddcast, explains that while an ad might not be getting the same amount of viewers now as it did during its peak, the tail off is still hundreds of thousands of viewers for a successful marketing campaign. “So even when the campaign has ended,” Seidman states, “the advertising will still linger on.” Peter Krivkovich, chief executive at Chicago’s Cramer-Krasselt, reported in an interview with the New York Times that “the days of just creative execution for the sake of creative execution are gone. The campaigns that last for a long, long time are not clever for the sake of being clever… rather, the goal is to come up with an insight, a human truth, that can live on a long time.”

Visit different video websites, and look at the advertisements that have been popular among viewers. On one YouTube channel alone, Starburst’s Berries and Cream commercial has had over 15 million viewers since its television debut in 2007. In fact, it appears on multiple YouTube channels as well as on other sites. Evian, however, has taken commercials’ success on YouTube and other sites in another direction. Evian tried out debuting an ad on the Internet to test its reach potential. Now, after 10 months, a grand total of 102 million views, 130,000 comments and 500,000 Facebook fans, Evian is putting its babies to work on TV. The success that the ad had online proved it would be a sound investment to launch the commercial on television in the US, and recently even in Europe.

Welcome to the Revolution

Is social media a fad or is it the biggest thing since the Industrial Revolution?